Carson Optical was founded in 1990 by Richard Cameron. A former banker, disheartened with Wall Street, Cameron started in his mother’s Long Island basement importing and exporting a wide array of product between the US and Japan. The company’s first experience with optics came in 1991 when Cameron stumbled upon a unique Electronic Binocular that was manufactured by the now-defunct Copitar Japan. Cameron named his company “Copitar USA” and began cold-calling buyers at national retail chains and writers working for major media publications. Cameron quickly gained placement in mail order catalogs that included The Sharper Image and Orvis. His public-relations efforts gained the company much-needed exposure in media outlets that included the New York Times, The Wall Street Journal, and Popular Science.
Renamed as “Carson Optical”, the company grew out of its basement home and leased warehouse space in Huntington, Long Island. As business flourished, Carson expanded its Binocular offerings and also branched out into related optical categories such as Magnifiers and Microscopes. Cameron realized early on that Carson needed to focus on products that really improved the overall customer experience. This overall philosophy is still what drives Carson today, and has allowed the company to thrive in an industry often dominated by larger marketing driven competitors.
With over 25 years experience in the optics industry, Carson has dedicated a team of engineers whose sole mission is to improve the customer experience. The company’s product line has grown exponentially to encompass a broader range of products and accessories that reflect the needs of its client base.
Currently located in Ronkonkoma, Long Island, the company’s advanced CNC and 3D rapid prototyping machines allow the research and development team to fine-tune new concepts before production. As a result, Carson has built a patent portfolio encompassing more than one-hundred patents ranging from magnifiers to complex optical testing procedures. This is a testament to the company’s dedication and ingenuity in the field of optics.
Carson’s commitment to excellence is the foundation of the company. As the number one manufacturer of magnifiers in the United States and one of the leading suppliers of binoculars, Carson’s entire product line consistently boasts first-rate quality at affordable price points.
Publications such as, Outside Magazine, Popular Mechanics, Field & Stream and Wired Magazine have praised a number of Carson’s optical devices, granting the company top honors for ground-breaking innovation in the industry.